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SMS marketing for real estate has changed… 2024 guide

Things have dramatically changed for SMS marketing. 

Long are the days you can upload a cold list and start blasting away. Carriers (specifically the FCC) have been cracking down on spam text messaging. 

So is it the end for SMS? 

Not necessarily. 

As a lead intake and management service for investors and wholesalers like you, We’ll give you our insights on what clients are doing to make a pivot with SMS marketing and everything you need to know in this complete guide!

Check out our US-Basedm REI trained top lead managers. They’ll follow up, manage drips, call your leads, and book appointments. Book a call with us to find out more!

What is Real Estate SMS Marketing

SMS marketing in real estate is like having a direct line to potential deals, right in your pocket. It’s the art of using text messages to connect with property owners, buyers, and other players in the real estate game. Think of it as a way to whisper opportunities, nurture leads, and close deals, all through those little messages that ping on someone’s phone. But here’s the kicker – it’s not just about blasting out texts anymore. It’s about sending the right message, to the right person, at the right time. And in 2024, that’s more crucial than ever.

What has changed for real estate and SMS? Is it legal?

The SMS landscape for real estate has shifted dramatically, like tectonic plates beneath our feet.

Remember when you could just fire off texts to any list you got your hands on? Those days are gone. The FCC and carriers have tightened the reins, and for good reason. They’re on a mission to crush spam and protect consumers.

So, is SMS marketing for real estate still legal? Yes, but with a big asterisk.

The game now revolves around consent. You can’t just text anyone anymore – you need permission. And we’re not talking about a wink and a nod. We’re talking explicit, documented consent.

Here’s the new reality:
– Cold texting? That’s a no-go.
– Purchased lists? Risky business.
– Scraped numbers? You’re asking for trouble.

The Telephone Consumer Protection Act (TCPA) isn’t new, but enforcement has ramped up. Fines can hit $500 per violation – and that’s per text. Do the math on a bulk campaign, and you’ll see why it’s keeping real estate pros up at night.

But don’t throw in the towel yet. SMS marketing isn’t dead – it’s evolving. Smart real estate investors and wholesalers are finding ways to play by the rules and still win big.

The key? Building relationships, not just lists. It’s about earning the right to slide into someone’s messages, not barging in uninvited.

Here’s a quick video stating how SMS is dying:

How to do SMS marketing in 2024

Alright, let’s talk about doing SMS marketing the right way in 2024. No shortcuts, no grey areas – just straight-up legal, ethical texting that won’t land you in hot water.

Here’s your roadmap to SMS marketing that keeps both the FCC and your conscience happy:

1. Consent is king
Get explicit, written permission before you even think about hitting send. We’re talking clear, unmistakable opt-ins. No pre-checked boxes, no sneaky fine print.

2. Be crystal clear about what they’re signing up for
Tell folks exactly what they’re in for. “Get property alerts” is too vague. Try “Receive 2-3 texts per week about off-market deals in [City].” Specificity is your friend.

3. Make unsubscribing a breeze
Every. Single. Message. needs an easy way out. “Reply STOP to unsubscribe” is your new mantra. And when they say stop, you stop. Immediately.

4. Wear your nametag
Always identify yourself and your business in the text. “Unknown: Great deal!” is sketchy. “[Your Name] from [Your Company]: Great deal!” builds trust.

5. Get official with 10dlc
Register with 10dlc (10-digit long code) through your text messaging provider. You’ll need your EIN (Employer Identification Number), so have that handy.

6. Timing is everything
Respect people’s schedules. No texts before 8 AM or after 9 PM in their local time zone. Period.

7. Keep it relevant
Only send messages related to what they signed up for. They wanted property alerts? Don’t start pitching your brother’s car dealership.

8. Document everything
Keep records of how and when people opted in. If questions arise, you’ll want proof.

9. Quality over quantity
Focus on providing value, not spamming. One killer text is worth more than ten mediocre ones.

10. Stay up to date
SMS rules can change. Make it your business to stay informed about the latest regulations.

Remember, these aren’t just guidelines – they’re your lifeline in the SMS marketing world. Follow them, and you’re not just avoiding fines; you’re building a reputation as a trustworthy real estate pro who respects people’s space and time.

It might seem like a lot of hoops to jump through, but think of it this way: by doing SMS marketing right, you’re not just avoiding trouble – you’re standing out in a sea of spammers. And in real estate, standing out is half the battle.

Is SMS marketing worth it for real estate wholesalers?

That’s the million-dollar question – or potentially the million-dollar fine.

Let’s cut to the chase: violating SMS rules isn’t just risky, it’s playing with fire. We’re talking fines that could make your head spin. $500 per text? That cute little bulk campaign could turn into a financial nightmare faster than you can say “foreclosure.”

Some folks in the real estate game view these potential fines as a “cost of doing business.” They run the numbers and figure, “Hey, if I make enough deals, I can absorb the hit.” But let’s be real – that’s a dangerous game of Russian roulette with your business.

Then there’s the ethical angle. Sure, you might sleep at night telling yourself everyone does it. But do you really want to be that person? The one flooding phones with unwanted messages, potentially burning bridges in your community?

Here’s the thing: SMS marketing can be incredibly powerful when done right. It’s personal, it’s immediate, and when people actually want to hear from you, it works like magic.

So, is it worth it? Absolutely – if you’re willing to put in the work to do it legitimately. Build real relationships. Get proper consent. Provide value.

The real question isn’t whether SMS marketing is worth it. It’s whether you’re willing to do it the right way. Because the shortcut? That path is littered with businesses that thought they could outsmart the system.

Remember, in real estate, your reputation is everything. Is a shady texting strategy really worth risking that?

The Follow up tool

SMS marketing in 2024 isn’t about casting a wide net anymore. It’s about nurturing the fish you’ve already caught.

Think of SMS as your follow-up superpower. It’s not about finding new leads – it’s about turning the leads you have into gold.

Got a list of folks who showed interest at your last event? A pile of business cards gathering dust? These are your SMS targets now.

Here’s the shift:
– Old way: Blast texts to strangers, hope something sticks.
– New way: Personalized follow-ups to warm leads.

It’s like the difference between shouting in a crowded room and having a one-on-one chat over coffee.

Use SMS to:
– Remind prospects about that property they loved
– Share market updates they actually care about
– Schedule viewings with interested buyers

The key? Every text feels like a personal message, not a mass broadcast.

In 2024, SMS isn’t just a tool in your kit – it’s your secret weapon for closing deals. But only if you use it wisely.

Alternatives to SMS marketing for real estate

Alright, let’s pivot from SMS and explore some fresh ways for wholesalers to snag those elusive leads. Here’s your hit list of 5 lead gen tactics that don’t involve mass texting:

1. The “We Buy Houses” Website Funnel
Set up a simple, local-focused website. Optimize it for phrases like “sell my house fast in [Your City].” Use Google Ads to drive traffic. Capture leads with an irresistible offer – maybe a free, no-obligation cash offer within 24 hours.

2. The Facebook Marketplace Hustle
List “looking to buy houses” on Facebook Marketplace. It’s free, local, and full of folks who might be itching to sell. Respond fast, be friendly, and watch the leads roll in.

3. The Direct Mail Comeback
Yes, snail mail. But make it smart. Target specific neighborhoods or life events (divorces, probate). Use eye-catching postcards with a clear call-to-action. It’s old school, but it still works when done right.

4. The Local Business Alliance
Partner with local businesses that interact with potential sellers – think divorce attorneys, estate planners, or even car dealerships. Offer a referral fee for leads that turn into deals.

5. The Content Creator Strategy
Start a YouTube channel or podcast about local real estate. Share market insights, renovation tips, and success stories. Build an audience, and leads will follow. Bonus: You position yourself as a local expert.

Remember, the goal is to be where your potential sellers are, offering value before asking for anything in return. These methods take more effort than mass texting, but they’re more likely to yield quality leads – and keep you on the right side of regulations.