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Most Successful REI Businesses Have The Same Structure; Here It Is

To a greater degree than many entrepreneurs realize, building a successful business is largely a matter of putting each puzzle piece in the right place and trusting the process.

Most successful real estate investors have very similar business models.

They don’t do anything particularly unique or interesting… they’ve just been doing it longer and more consistently than those that have fallen by the wayside.

They trusted the process.

And that’s a very important part of success.

You’ve got to trust that what other people have done to become successful will also work for you… and you’ve got to give it enough time to work its magic.

In fact, here’s the basic business format that successful real estate investors follow…

Direct Mail, Ads, and SEO ⇨ Sales Rep

The three main ways that wholesalers find deals is through direct mail, paid ads (Facebook and Google, mostly), and search engine optimization (ranking in Google for pertinent keyword phrases).

There are some other common strategies, of course, like cold calling, driving for dollars, and even door knocking… but those are the big three.

And if you use those three tactics consistently, then you’re going to generate leads.

When the phone starts ringing, a sales rep — NOT YOU — should be answering the phone.

In fact, this is probably one of the first positions you should hire as your business grows, that way you can focus on more important tasks.

But if you’d rather not worry about hiring and training your own sales rep, at Call Porter, our expertly trained, U.S.-based reps can answer the phone for you and schedule a follow-up call with you or your Acquisitions Manager.

Check out our free demo to learn more.

Sales Rep ⇨ Acquisitions Manager

When your sales rep — or our sales reps! — answers the phone, they should just have a few goals.

First, they should try to get pertinent information about the property — how much the seller is hoping to get, address, condition, etc.

Once they’ve answered some inevitable seller questions and collected property information, the only other goal should be to schedule a follow-up call with your Acquisitions Manager.

This is the person who manages the entire deal-finding process.

They should manage your marketing, house visits, offers, seller relationships, due diligence, and follow-up.

You must have a high-quality person that you can absolutely trust in this position. Ryan Dossey, the founder of Call Porter and owner of his own 7-figure investing business attributes much of his success to his amazing Acquisitions Manager.

They will help run bun your business while you’re away… which is important if you want to build a business that gives you freedom.

Acquisitions Manager ⇨ CEO

While your Acquisitions Manager will manage everything that falls under the scope of finding and closing deals, your CEO is someone who’s only job is to make sure your business keeps running without your help.

They are someone with the authority to make important high-level business decisions. They help the Acqusitions Manager with cleaning up internal processes and ensuring that deals keep flowing and buyer relationships remain healthy.

You probably don’t want to hire a CEO for your business until you reach 7 figures or more… because finding and hiring a CEO-quality person will likely cost you $100,000 or more per year in salary.

After all, if they’re going to run your business for you, then you want to pay them well.

What’s Your Business Structure?

That’s the basic business structure we see that successful real estate investors have.

But we’re curious… what does your business structure look like?

Anything working that’s different than what we mentioned here?

Let us know in the comments!