Many real estate investors feel that they should be using social media to generate leads and find deals… but they don’t know where to start.
Should they start with posting some content? But what kind? How often? Should they use a business page or their personal profile? And how do they know if their content is being effective or not?
The idea is simple, but the execution of it is overwhelming.
In this quick guide, I’m going to give you 3 important tips for using social media to increase brand awareness in your market — and keep in mind, brand awareness is the key. The more people who know about your business, the more leads and referrals you’re going to generate without spending additional advertising dollars.
1. Throw a Large Net
Let me start off by saying that I have multiple friends whose entire coaching or consulting business survives (and thrives) because of their personal Facebook profile. They’re not running ads, they’re not continually pitching their services (although they do openly talk about what they do), and they don’t even have an active business page.
They just post great content… consistently.
Their friends see it, interact with it, and build a relationship with them through it.
Then, when one of those people needs the service that my friend is offering, they run to them, money in hand, no questions asked.
That’s the magic of social media.
It works with every industry, even real estate investing.
The lessons here are to be consistent with posting content (once a day is ideal on most platforms), consider using your personal profile (organic reach is much easier with a personal profile than a business page), throw a large net and don’t worry too much about who you’re helping (you never know who might need your services in the future!) and create great content (content that helps actually helps people).
2. Make Videos
Maybe some other investors in your area are doing a bang-up job of building brand awareness on social media.
Want to blow them out of the water?
Multiple studies have shown that people prefer watching videos over reading text and that, in actuality, they’ll watch videos longer than they read an article.
Of course, many real estate investors are a little camera shy — maybe you are a little camera shy.
I’m not telling you that you have to use video content, I’m just saying that it’s undeniably more powerful than any other type of content. So if you’re able to push through the discomfort, it’ll definitely be worth it.
You don’t even need to be a great video editor — just start doing a Facebook live video every week and share your expertise with the world. Bonus points if you do it at the same time every week!
3. Focus on The Longterm Payback
Here’s the most difficult — but also the most important — thing to understand about marketing your business organically on social media.
Nothing is going to happen after one day of posting, or even after a week of posting.
Building your brand is a long-term process that is measured by months and years. So you’ve got to keep the long-term payoff in mind.
Additionally, if you aren’t already active on social media or you’ve only got a couple of hundred friends, then you’ll probably not get much activity with your first posts. But keep posting, keep adding new friends to your account, and eventually, you’ll start to build momentum.
And remember that just because people aren’t liking or sharing your content doesn’t mean they’re not seeing it. Every time you post on social media, you build brand awareness by just a single drop.
Over time, those drops accumulate into something much bigger. So keep going and don’t look back or get discouraged.
You got this 🙂