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How to Automate your Motivated Seller Funnel – From Cold to Closed

Your business is growing. Your phone rings more than it used to and you’ve gotten good at turning many of those leads into deals…

You know how to talk to motivated sellers, how to close them, and how to turn a difficult experience into a glorious testimonial…

You are your business’ best salesperson.

But there’s a problem.

You’re overwhelmed. You don’t have time to do everything yourself (even though you’re the only one who knows how to do pretty much everything). And while your business is growing, it doesn’t much feel like it.

More leads come in, but many of them go to voicemail. Or if you do answer them, a hurried conversation is all you have time for.

You know it as well as me: what you’re doing isn’t scalable.

You only have so many hours in the day and, already, you’re not answering every phone call or responding to every lead.

(not to mention the missed dinners, TV shows, and games with friends and family)

Your business is actually suffering more than it’s growing as you try to tackle to-dos all on your own.

What if, though, you could automate the whole gambit and build the business you set out to build in the first place?

(ya know, the one that gives you and your family the time-and-space-freedom that your high-school teacher said was impossible – “just go to college!”)

Well, you can. And you will if you commit yourself to it.

As a starting place, here’s how you can automate your motivated seller funnel, from cold to closed.

Step #1: Hire a Virtual Assistant and Delegate Lead Gen. Tasks

A Virtual Assistant is exactly what it sounds like: someone who helps you with assistant-type tasks via their computer – they don’t have to be local.

For this first step, though, you could hire a Virtual Assistant or a local assistant. The primary benefit to VAs is that you have a bigger pool to choose from, they’re often cheaper, and they’re easy to find.

The best place to go hunting for VAs is on UpWork.

Of course, choosing from the pool of applicants that apply for your job is easier said than done. Consider using these questions as a quick interview process.

  • How did you get where you are today?
  • What’s your favorite book that you’ve read?
  • Tell me about a time that you did an amazing job for your client and how that felt.
  • If you make a mistake and I help correct you, are you open to feedback?
  • What are your strengths and weaknesses?
  • Tell me about a time that you had to do something outside your comfort zone and how you handled that.
  • Do you have any experience in the real estate industry?

Then, create a test period (90 days, for instance) to try out the VA. Delegate as many lead gen. tasks to them as possible…

  • Facebook Ads
  • Craigslist Ads
  • Direct Mail
  • Data collection
  • Bandit signs (if local)

If they’re unfamiliar with the real estate space, then consider creating some simple ad templates for them to work from. Or simply have them manage and report on ads that you create.

But remember, time is money. And the goal is to free up your time so you can work on your business rather than in it.

Step #2: Outsource your Lead Qualification Process

At this point, let’s imagine that you have a VA driving traffic for you and generating consistent leads. It might be slow going at first, but they (and you) will figure it out.

Now it’s time to automate the qualification of those leads so that you (or your acquisitions manager – see Step #3) spend less time with chatty tire-kickers and more time with motivated sellers.

Plus, by outsourcing lead qualification and management, your business will let fewer calls go to voicemail, have less hurried conversations, and capitalize on more opportunities than you could when trying to do everything on your own.

But who’s going to answer the phone for you? Who’s going to have the necessary expertise to be able to qualify a lead competently? Who can possibly sell your business as good as you can?

Well, you could use your VA to answer phone calls and qualify leads. The problem with this is that you’d have to spend an obscene amount of time training them how to do so. And if they quit, you have to train someone else.

Considering your current time-deficit, training is more than you can handle right now.

A better option?

Call Porter. We have a team of U.S. based reps who’re professionally trained to screen for motivated sellers and then schedule follow-up meetings with qualified leads.

Our team automates inbound lead qualification for hundreds of top-performing investors around the nation, making their lives easier, and their businesses more successful.

We built Call Porter for you, because there was nothing else like it. Schedule a demo to try us out for yourself.

Step #3: Hire an Acquisitions Manager

You’ve automated your lead generation tactics using a VA and you’ve also automated your lead qualification process with Call Porter or by hiring and training someone privately.

To completely automate your motivated seller funnel, you need someone who can follow up with qualified leads for you, close those leads consistently with competent cash offers, and even manage the buyer-finding process.

Namely, you need an Acquisitions Manager.

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This person will oversee qualified leads, ensuring that they close consistently.

Depending on your agreement, this person can also find buyers, take pictures of houses, talk with motivated sellers, and even sign contracts. Consider posting a job on Indeed or Glassdoor to find the right person.


You’re probably wondering…

…now that everything is automated, what are you supposed to do with your time? Are you supposed to stop working altogether?

No. Of course not!

You can finally work on your business rather than in it. You can focus on polishing processes, inspiring your team, hiring the right people, training your acquisitions manager, and (ultimately) growing your business.

Plus, you can finally have dinner with your family and play ball with your kid… uninterrupted.

Give these steps a go and hit me with questions in the comments!