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9 Best Real Estate Follow Up Scripts (With Examples)

You may have heard it a time or two, but it’s true: the fortune’s in the follow up.

While a majority of investors will make a call once, or send a single postcard, or text a seller and then hope for the best, smart investors know that follow up is critical.

It’s very rare that deals come from your first communication with a prospect.

In some cases, it could be your 8th, or 10th, or even 12th communication with them that finally shows them you can help and that they should work with you.

So if you want to land more deals and take over your competition?

This guide’s going to help.

In it, we’re going to break down how often you should be following up, clear up a few myths about what successful follow up looks like, and give you a set of proven scripts you can start using right now.

Before we get into those, though…

How Often Should You Send Follow Ups?

To help answer that, take a look at these stats:

  • 48% of people will never follow up with their prospects.
  • 25% of people will make a second attempt and then give up.
  • 12% of people will make three attempts before quitting.
  • And only 10% of people will make more than 3 attempts.

And when you break it down, that means your competition isn’t as big as it seems.

In reality, you’re only competing against 10% of agents and investors — if you follow up with your prospects, at least.

Then, when you realize that only 2% of sales are made at the 1st contact and that 3% of sales are made at the 2nd contact, you start to realize how much business is still out there waiting for you.

The more you follow up, the more the scales tip in your favor.

For instance, only 10% of sales are made on the fourth contact — with a staggering 80% of sales being made between the 5th and 12th contacts.

The key, though, is maintaining the right cadence and consistency in your approach.

As a general rule of thumb, you want to follow up often enough to stay top of mind but not so often that you’re being annoying.

A good timeline you can use is to reach out at least once per week while varying how you reach out to them, too. Make a phone call, then send a text. Follow up with an email, then make another phone call.

Real Estate Follow Up Checklist

To help keep you from falling into the “annoying” camp but also stay as effective as possible, make sure you’re using the checklist below to lay the right foundations.

  • Never leave a prospect “on read”. Respond immediately when they contact you.
  • Give them time to respond since they’re making such a big decision.
  • If they prefer texts, text them. If they prefer calls, call them.
  • Keep your messages specific and to the point.
  • Lay out the next steps so they understand what to expect & why they should respond.
  • Keep your questions to a minimum — only the ones you actually need answers to.
  • Don’t give away all the details. Save them so you have a reason to follow up.
  • Remind clients you’ve contacted them but don’t reprimand them for not responding.
  • Don’t put sensitive information in text-based communications.
  • Always include a call to action with the next step.
  • Don’t put pressure on them by threatening “this is my last contact.”
  • Never quit nurturing your leads and prospects.

Real Estate Follow Up Script Examples

Then, once the foundations are laid, you can use these follow up scripts to stay in touch with your prospects without coming off as pushy, sleazy, or annoying.

Remember, you’re here to help people!

Email Follow Up Scripts

If you’re trying to get in touch with a buyer who stopped responding, here’s a great script:

Subject: About the house at <PROPERTY ADDRESS>…

Hey <NAME>,

Thanks for reaching out about the home at <PROPERTY ADDRESS>.

I recently emailed you about taking a look at it, and possibly other houses in the area, so I’m checking back in to see if there’s a time that would work for you to see the property.

When it comes to this home, what would be the best way to connect with you? Phone? Email? Text?

You can reply back to this or give me a call or text at <YOUR PHONE NUMBER> and I’ll start lining up properties for you to see.

Looking forward to connecting with you,

<YOUR NAME>

You can also follow back up with them to clarify what they’re looking for:

Subject: <YOUR NAME> here, got a quick question…

Hi <NAME>,

Thanks again for chatting with me on <DATE> about looking for your next home. I’m confident I can help you find a home you’re going to love. I did have a couple questions about helping me identify which listings to send over, though.

You mentioned that you were looking for four bedrooms. If bigger or smaller were available, are you open to looking at them?

And since we last connected, has anything changed regarding the type of commute that you’re looking to stay within?

Thank you for taking a moment to get back to me. It will help me narrow down my search and send over perfect homes for you to look at.

<YOUR NAME>

Or you can use a more direct approach if you’re deeper into the follow up sequence:

Subject: About your interest in <AREA>…

Hey <NAME>,

Thank you again for taking a moment to chat with me about the homes you’re interested in.

I understand it’s a big decision and that there’s a lot to consider when you’re looking. If it’s OK with you, I’d like to send you listings in <AREA> so you can get an idea of what you’re looking for and maybe one will spark your interest.

Then, if one does, you can give me a call at <NUMBER> or send me an email to go see them in person.

Thank you again for chatting with me and if you have any questions, I’m here to help!

<YOUR NAME>

If you need a buyer to take a specific action, here’s a script you can use:

Subject: <NAME>, your dream home is waiting…

Hi <NAME>,

Thank you again for connecting with me about the home at <PROPERTY ADDRESS>.

I have other similar listings available that I would love to show you but I want to make sure I’m finding the perfect homes.

Touching back on what we discussed, have you spoken with a lender about getting qualified for the loan? If not, I have a great connection who may be able to assist you.

Do you mind if I pass your information over to her so she can get in touch with you?

Thank you in advance for getting back to me, it will help make your dream home a reality!

<YOUR NAME>

When you send that message, it also gives you a natural reason to follow up again:

Subject: Re: <NAME>, your dream home is waiting…

Hi <NAME>,

I know when we spoke back on <DATE>, you weren’t quite ready to speak with a lender yet so I’m just following up to see how things have been going.

If you’ve already had a conversation with one and have gotten pre-qualified, please let me know your specific price range and what you’re looking for and I’ll book us some time to start viewing listings.

If you haven’t already had that conversation, I can connect you with someone who will make the process easy for you and help get the ball rolling on finding your dream home.

Would you want me to forward your information to her so she can reach out to you?

Thank you for taking a moment to let me know where you’re at in the process.

I’m looking forward to working with you,

<YOUR NAME>

You can prompt sellers to take action, too:

Subject: Can we chat about your home’s value?

Hi <NAME>,

Thank you again for chatting with me about selling your home. I would love to help you navigate through the process.

I do have a couple questions that will help me better understand your goals.

I remember you mentioned wanting to upgrade. What type of upgrades were you interested in? Better amenities, more space?

Are there specific neighborhoods that you have your eye on right now?

If possible, when would be a good time for us to reconnect and possibly stop by to evaluate your home?

Talk soon,

<YOUR NAME>

You can see, each of these stick within the checklist we’ve given you above. They’re short, sweet, straight to the point, and lay out exactly why you’re reaching out. They also prompt the next action.

You can modify these as you move through your follow ups — just remember to continue following up on a consistent basis.

Text / SMS Follow Up Scripts

Most people have their phone within arm’s reach 24 hours a day and quickly check their phone when a new message comes in.

If you’re looking to get in touch with them, text messaging can be more effective than email and the phone combined.

If you’re working with a serious buyer, you can send a message like this:

Hey <NAME>, <YOUR NAME> checking in. I wanted to thank you for visiting the property, it seems like it would be a good fit for you. I’d love to get together and schedule a private showing. When would you be available for a quick call?

Or, if your lead has gone dormant and you want to revive them:

Hey <NAME>, it’s <YOURNAME>. Are you still interested in the home over at <ADDRESS> that you looked at on <DATE>?

If you need additional information from them, you can request it:

Hello <NAME>, it was great meeting with you. Could you please provide me with an email address to send over some additional information about the home?

You can see that it doesn’t have to feel complicated.

Think about what it is you want to say, or what you need from the prospect you’re following up with, then put it together in a message.

If it makes it easier, pretend you’re texting a friend — then hit send.

Tired Of Missing Calls?

When you’re following up with people, you’re going to realize pretty quickly that they don’t instantly respond. Instead, they’ll typically call you back at the most inopportune times for you.

Think when you’re sitting down to eat dinner, in a shower, on a call, or even just trying to sleep.

If you miss these calls, it just means you’re going to need to follow up even more to get them back on the phone again.

So if you’re tired of missing calls — or want to make sure you’re only getting on the phone with pre-qualified prospects — you’ll want to think about using a service like Call Porter.

Not only will Call Porter help you get more opportunities to land new deals, but you won’t have to experience the headache of missing calls, forcing you to do even more follow up.

To see what it looks like, check out some of the example calls by clicking here.