Now answering calls 24/7 

10 Best AI Tools For Real Estate Agents & Investors

There’s something of an adage in the software world — “just splash a bit of AI on it…”

Such is the current craze.

But it’s not entirely unjustified!

AI is at the point now where it can do something truly amazing things. And that applies to real estate just as much as to anything else.

Whether you’re trying to generate leads, do market analysis, and nurture your leads, AI can help. Here are 10 of the best AI tools on the market right now for both real estate agents and investors.

Lead Generation Real Estate AI Tools

Lead generation is the lifeblood of any real estate business, and AI has revolutionized how agents and investors find and attract potential clients.

By leveraging advanced algorithms and machine learning, AI tools can analyze vast amounts of data to identify high-quality leads, predict market trends, and personalize outreach efforts. In this section, we’ll explore some of the most effective AI tools designed to streamline lead generation, helping you connect with the right prospects faster and more efficiently than ever before.

1. Roof AI

Roof AI is an advanced platform designed to optimize lead generation and customer engagement for real estate agents and investors. It offers 24/7 interaction with website visitors, ensuring no lead is missed regardless of the time of day​.

Smart Lead Qualification and Personalization
The platform uses data-driven customer profiles to identify serious prospects and tailor interactions based on individual preferences. This helps in prioritizing leads and providing personalized property recommendations, enhancing the customer experience​.

Seamless Integration and Proactive Follow-up
Roof AI integrates with various business units, automating routine tasks and ensuring smooth information flow. It provides immediate responses to inquiries and follows up with leads promptly, increasing the chances of conversion.

2. Zillow Premier Agent

Zillow Premier Agent (ZPA) is a comprehensive lead generation and marketing platform designed to connect real estate agents with potential buyers and sellers. Here’s how it can enhance your real estate business:

Extensive Exposure
Zillow Premier Agent (ZPA) increases visibility by showcasing agents prominently on Zillow, Trulia, and StreetEasy, attracting more leads.

Real-Time Lead Connection
The ZPA app notifies agents immediately about new leads, enabling quick responses, which significantly boosts conversion rates.

Customizable Marketing Tools
ZPA offers IDX websites, CRM integration, and personalized consulting, helping agents manage and convert leads efficiently.

Flexible Budget Options
ZPA provides various pricing models, including flex pricing based on lead volume and market demand, optimizing spending and ROI​.

Enhanced Client Profiles
Detailed CRM captures client information, allowing personalized follow-ups and effective lead nurturing.

Marketing Real Estate AI Tools

Effective marketing is crucial in real estate, and AI tools have transformed how agents and investors promote properties.

These tools leverage advanced algorithms and data analytics to optimize marketing strategies, enhance customer engagement, and increase visibility. In this section, we’ll explore top AI tools designed specifically for real estate marketing, helping you reach a broader audience, tailor your marketing campaigns, and ultimately close more deals.

3. Ballpoint Marketing AI Mailers

Ballpoint Marketing offers AI-driven handwritten mailers designed to enhance direct mail campaigns for real estate professionals.

Here’s how they can benefit your marketing efforts:

1. High Engagement Rates
Handwritten mailers from Ballpoint Marketing significantly increase response rates compared to traditional printed postcards. Their realistic pen-inked messages create a personal touch that recipients appreciate, leading to higher engagement and trust​.

2. Customization and Flexibility
The AI Sequence allows for detailed customization, including choice of handwriting style, envelope design, and personalized messages. This flexibility helps tailor the mailers to your specific branding and marketing needs.

3. Efficient and Automated
Ballpoint Marketing’s system is designed for ease of use and efficiency. Their automated process handles everything from printing to shipping, ensuring timely delivery and allowing you to focus on other aspects of your business. Their “subscribe and save” model also offers cost savings for regular users.

4. Proven Success
With consistently high response rates and positive testimonials from users, Ballpoint Marketing’s AI mailers have proven effective in generating leads and closing deals. Their unique approach of using real ink and personalized designs makes their mailers a powerful tool in any real estate marketing strategy.

4. Deal Machine’s “Alma”

Alma, the AI assistant from DealMachine, is designed to empower real estate investors with personalized advice, in-depth property insights, and strategic guidance. Here’s how Alma can enhance your real estate investment efforts:

1. Personalized Advice
Alma offers tailored advice based on your unique investment goals and circumstances. Whether you’re a novice investor or a seasoned professional, Alma adapts to your needs, providing insights that align with your specific objectives.

2. Instant Property Analysis
One of Alma’s key features is its ability to perform instant property analysis. It evaluates potential deals, scrutinizing the property’s worth and investment potential. This helps investors make swift, informed decisions, focusing on the most profitable opportunities.

3. Strategic Guidance
Alma guides you through every step of your investment journey, from financial forecasting to market trend analysis. It offers proactive strategies to position you for long-term success, ensuring you have the necessary tools to navigate the real estate landscape effectively​.

4. Enhanced Owner Outreach
Alma assists with owner outreach by generating customized cold call scripts and text messages. This personalized approach helps build rapport with property owners, increasing the likelihood of successful transactions​.

5. Comprehensive Q&A Capability
Alma can answer a wide range of real estate questions, from property values to neighborhood insights, providing clear, data-driven answers. This feature helps demystify real estate concepts, arming you with knowledge to refine your investment strategy.

5. Virtual Staging AI

Virtual Staging AI is an innovative tool designed to help real estate professionals create stunning, virtually staged images of their properties in seconds. Here’s how it can elevate your real estate marketing:

1. Quick and Easy Process
Virtual Staging AI allows users to upload a photo, select the desired room type and furniture style, and receive a fully staged image within 10 to 15 seconds. This rapid turnaround saves time compared to traditional staging methods.

2. Cost-Effective Solution
Virtual staging with AI is significantly more affordable than physical staging, which involves renting or purchasing furniture and hiring staging professionals. Plans start as low as $29 per month, making it accessible for agents and brokerages of all sizes.

3. High-Quality, Customizable Results
The AI technology offers a wide range of furniture styles and room designs to match different buyer preferences. Users can generate multiple versions of a room to find the perfect look that appeals to potential buyers​.

4. Enhanced Market Appeal
Properties with virtually staged photos tend to attract more interest from buyers. Staged homes not only sell faster but often receive higher offers, enhancing the overall return on investment for sellers.

5. User-Friendly Interface
The platform is designed to be intuitive and easy to use, requiring no prior design experience. Users can upload photos, choose styles, and receive high-quality staged images with minimal effort​.

6. Wide Application
Virtual Staging AI is suitable for real estate agents, property owners, interior designers, and home staging companies. It helps showcase properties in the best possible light, making them more appealing to potential buyers and renters​.

6. REimagineHome

REimagineHome is an innovative AI-based platform designed to elevate property listings through virtual staging, interior redesign, and landscaping. Here’s how it can enhance your real estate marketing:

1. Virtual Staging
REimagineHome allows you to furnish empty rooms with realistic furniture and decor, showcasing multiple design styles. This helps properties appear more attractive to potential buyers, leading to faster sales and higher offers.

2. Empty Your Space
This feature removes all furniture and clutter from room photos, presenting clean and spacious interiors. It increases buyer interest by enabling them to visualize the space without distractions.

3. Redesign Furnished Rooms
Update outdated furnishings in room photos with modern, eye-catching interiors. This feature provides a fresh look to listings without the need for physical staging, making properties more appealing to contemporary tastes.

4. Landscaping
Create photo-realistic landscape makeovers for exterior photos, enhancing curb appeal and the overall attractiveness of the property​.

5. Render Exterior Structures
Visualize exterior home structures from 3D sketches and construction phase images. This is particularly useful for showcasing properties that are under construction or in planning stages.

Market Reports Real Estate AI Tools

Accurate and timely market reports are crucial for real estate professionals to make informed decisions. AI tools have revolutionized the way market data is collected, analyzed, and presented, offering deeper insights and predictive analytics.

In this section, we’ll explore the top AI-powered tools designed to generate comprehensive market reports, helping agents and investors stay ahead of trends, assess market conditions, and make data-driven decisions with confidence.

7. AirDNA

AirDNA is a powerful AI-driven platform that provides comprehensive data and analytics for the short-term rental market. Here’s how AirDNA can benefit real estate professionals:

1. In-Depth Market Analysis
AirDNA tracks and analyzes data from over 10 million Airbnb and Vrbo listings across 120,000 global markets. This extensive database allows users to gain deep insights into market trends, occupancy rates, pricing strategies, and more, enabling smarter investment decisions.

2. Rentalizer™: Predictive Revenue Calculator
The Rentalizer™ tool helps investors estimate the potential earnings of any property as a short-term rental. By inputting the property address and key details, users can see projected annual revenue, occupancy rates, and average daily rates based on real-time data from similar properties in the area.

3. Investment Guidance
AirDNA offers tools to help identify the best short-term rental markets and properties. Users can analyze market performance, project earning potential, and assess investment opportunities with confidence, backed by data-driven insights.

4. User-Friendly Platform
AirDNA’s interface is designed to be intuitive and easy to use, making it accessible for both new and experienced investors. The platform provides up-to-date information in a centralized location, streamlining the process of managing and optimizing short-term rental investments​.

5. Increased Revenue
Many users have reported significant increases in revenue by leveraging AirDNA’s insights. By understanding market dynamics and optimizing their rental strategies, investors can achieve higher occupancy rates and maximize their returns.

8. HouseCanary

HouseCanary is a leading AI-powered platform that provides detailed real estate data, valuations, and analytics. Here’s how HouseCanary can enhance your real estate investment and decision-making processes:

1. Accurate Property Valuations
HouseCanary offers industry-leading Automated Valuation Models (AVMs) that provide accurate property valuations by reconciling public record data, comparable properties, and property-specific conditions. This allows users to make informed investment decisions and assess property values confidently.

2. Comprehensive Data and Analytics
HouseCanary aggregates and analyzes millions of data points across the U.S. residential real estate market. Users can access data on over 136 million properties, including rental valuations, market trends, and risk assessments. This comprehensive data helps streamline decision-making and optimize investment strategies​.

3. Powerful Tools for Investors and Lenders
HouseCanary provides a suite of tools designed to assist real estate investors, mortgage lenders, and other industry professionals. Tools like the Property Explorer allow users to dynamically calculate property values, select comparables, and generate detailed valuation reports. These tools support faster and more accurate underwriting and investment decisions​.

4. Market Insights and Forecasting
HouseCanary’s platform includes detailed market insights and forecasting capabilities. Users can analyze market health, track property value trends, and receive proactive alerts on portfolio performance. The platform’s forecasting models predict property values up to 36 months ahead, enabling users to create proactive investment strategies.

5. Easy Integration and Customization
HouseCanary’s data and analytics can be accessed via API, making it easy to integrate into existing workflows. The platform offers customizable solutions to meet the specific needs of different businesses, from individual investors to large financial institutions.

Portfolio Management AI Tools

Effective portfolio management is crucial for real estate investors looking to maximize returns and minimize risks. AI tools have revolutionized this aspect of real estate by providing advanced data analytics, predictive insights, and automated monitoring.

These tools help investors manage their property portfolios more efficiently, track performance, and make informed decisions. In this section, we’ll explore the top AI-powered tools designed for portfolio management, enabling you to optimize your investments, enhance profitability, and stay ahead in the competitive real estate market.

9. TRIRIGA Application Suite

IBM’s TRIRIGA Application Suite is an Integrated Workplace Management System (IWMS) that aids real estate and facilities teams in managing their portfolios and assets throughout their lifecycle. Here’s how TRIRIGA can enhance your portfolio management:

1. Optimized Space Management
TRIRIGA captures and analyzes floor plan data to maximize workspace utilization, helping organizations make strategic space planning decisions. This ensures that office spaces meet the needs of occupants, improving overall workplace experience and efficiency.

2. Enhanced Operational Efficiency
The suite provides tools for capital project management, environmental management, and maintenance operations. This includes automating corrective and preventive maintenance processes, which helps in maintaining critical facilities assets and reducing operational costs.

3. Real Estate Portfolio Optimization
TRIRIGA streamlines lease accounting and administration, which helps in optimizing cost savings and assessing the financial impacts of potential disruptions. This capability is crucial for improving returns from real estate transactions and avoiding lease penalties and overpayments​.

4. Environmental Sustainability
The platform helps identify resource-intensive facilities and processes, analyze financial and environmental benefits of sustainability investments, and automate carbon reduction actions. This supports organizations in achieving their environmental and energy management strategies.

5. Comprehensive Data Integration
TRIRIGA integrates various data sources to provide a single source of truth for real estate data. This integration supports informed decision-making and efficient management of real estate and facilities operations, backed by reliable and comprehensive data​.

10. ShowDigs

ShowDigs offers a comprehensive leasing automation platform designed to streamline and enhance property management operations. Here’s how ShowDigs can benefit real estate professionals:

1. Automated Scheduling and Self-Showings
ShowDigs automates the scheduling process, allowing prospective tenants to choose their preferred tour times from any device. The platform also offers secure self-showings with advanced features like facial recognition and one-time lockbox codes to ensure safety and convenience.

2. On-Demand Agent Services
In addition to self-showings, ShowDigs provides on-demand showings by licensed agents. This flexibility allows property managers to choose how they want to conduct showings, whether through in-house staff, virtual tours, or on-demand agents. This service helps reduce the time spent on showings and increases portfolio efficiency​.

3. Enhanced Lead Management
ShowDigs handles all incoming inquiries, pre-screens prospects, and schedules showings, ensuring that property managers only deal with high-quality leads. After each showing, detailed post-tour reports are provided, helping managers prioritize follow-ups and make informed decisions​.

4. Marketing Automation
The platform integrates with major property management software, automating listings and ensuring they are syndicated across multiple sites. This helps maximize exposure and attract more prospective tenants. ShowDigs also includes AI-powered security features to protect against fraudulent listings​.

5. Cost and Time Efficiency
By automating many of the time-consuming tasks associated with property showings and lead management, ShowDigs allows property managers to handle larger portfolios and spend more quality time on other aspects of their business. This leads to reduced vacancy times and improved operational efficiency​.

When NOT To Use AI…

AI is a game-changer for agents and invstors.

But there is STILL a time and place where the human touch is needed.

For example, when you’re talking to sellers on the phone it’s best to have a knowledgeable experienced representative… which is exactly what we offer at Call Porter — in fact, we are the ONLY call center created specifically for real estate investors. Our reps are U.S.-based and trained to speak with motivated sellers.

You can learn more about us by clicking here.